[H610.Ebook] Free Ebook The Jesus Code, by O. S. Hawkins

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Jesus gets attention not with exclamation marks, but with question marks.

Jesus was always asking questions. Whether with a small group or large crowd, Jesus opened hearts and minds by asking questions that grasped attention and made one think. In The Jesus Code, author O. S. Hawkins poses fifty-two thought-provoking questions found throughout the Bible that believers should be able to answer as they grow in their faith and share their faith with others. Each question features a devotional thought to help readers find answers and promote further reflection.

Sample questions include:

 

• What does the Lord require of you?
• Where can I go from Your Spirit?
• Who is my neighbor?
• What is your life? A vapor that appears and vanishes away?
• Why do you seek the living among the dead?
• Will a man rob God?

 

As with The Joshua Code, all royalties will go to Mission:Dignity, whose mission supports retired pastors and their wives (or widows) living near poverty level.

Features & Benefits:

• Includes 52 thought-provoking questions and answers
• Handsome burnished leathersoft binding for a rich, classic look
• This release follows peak of O.S. Hawkins’ book, The Joshua Code with sales of more than 150,000 units
• All royalties go toward Mission:Dignity, an organization that supports retired pastors and their spouses living near the poverty level

• Sales Rank: #100989 in Books
• Brand: Hawkins, O. S.
• Published on: 2014-08-05
• Released on: 2014-08-05
• Original language: English
• Number of items: 1
• Dimensions: 7.36" h x .98" w x 5.24" l, .80 pounds
• Binding: Hardcover
• 288 pages

About the Author
For more than 20 years, O. S. Hawkins served pastorates at the First Baptist Church in Fort Lauderdale, Florida, and in Dallas, Texas. He is president of GuideStone Financial Resources, which serves 200,000 pastors, church staff, missionaries, doctors, and other workers of various Christian organizations with their retirement needs. He is the author of more than 25 books and preaches regularly at Bible conferences, evangelism conferences, and churches across the nation.

Most helpful customer reviews

30 of 30 people found the following review helpful.
The Jesus Code by O. S. Hawkins
By Ginger L. Holloway
The Jesus Code by O.S. Hawkins
The Jesus Code by O. S. Hawkins is basically a series of questions. Fifty-two questions, to be exact. Hawkins takes 52 essential questions from the Bible and asks them of the reader. Thankfully, he also provides background, context, and answers from scripture. The questions Hawkins addresses are ones that believers need to understand and be prepared to answer. Many of them are questions asked by Jesus within the Bible. The format of the book is simple to follow. Hawkins begins with the question and the verse of scripture from which it is taken. He then provides the context and background for the question. What was happening at the time the question was asked? Who was involved? It is important to see the cultural context and understand the purpose of the question. He then ties the question into a more modern context and looks at ways it may apply to modern believers. He wraps up each chapter by repeating the question with a summarized answer.The introduction states the book is set up into 52 chapters, allowing for readers to study one chapter a week for a year, really taking time to dig into each question, go back into the Bible and read the references, and pray over the answers. I enjoyed reading this book. Each chapter was short enough to fit into a small window of devotional time in the morning, yet the concepts covered required much more thought. The book was easy to follow, and it felt as if I were having a conversation with the author each morning as I read. The questions covered topics ranging from what new believers must do, to following the Holy Spirit. This would be a great book to give to new believers to help guide them into Bible study. I would recommend this book to anyone looking to deepen their relationship with God. Disclosure of Material Connection: I received this book free from Thomas Nelson Publishers as part of their BookSneeze.com book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

14 of 14 people found the following review helpful.
The Jesus Code by O.S. Hawkins book review for BookLook Bloggers
By Dawn
52 Scripture questions every believer should answer. The Jesus Code provides a whole year of personal devotion, small group study, couple(s) ministry and questions we should answer. Out of hundreds of questions in the Bible O.S. Hawkins chooses 52 for this book (one for every week of the year). They all were thought provoking with questions from both the Old Testament and New Testament.

He begins with the serpent putting doubt in Eve’s mind by asking “Has God indeed said?” from week one. We see in week nine Solomon about to be crowned as King asking God to give him wisdom. Week 15 we get the question “Will we live again?” and the answer an emphatic “Yes!”. All through the pages are questions, answers and scriptures. We learn about the virtuous wife, resentment, tithing, worry, fear, neighbors and how Jesus fed thousands with a few loaves of bread and a couple fish. Peter boasted that he would never betray Jesus however, he did so three times. Then the risen Jesus posed a question to him and to us, “Do you love Me more than these?”. O.S. Hawkins finalizes the book with the way of salvation through Jesus Christ our Lord.

You will be probed and prodded when reading this book. I would recommend this to anyone that may be questioning their faith, their existence or their way. This is a tool to use in any devotional or Bible study.

Disclosure of Material Connection: I received this book free from the publisher through the BookLook Bloggers book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

16 of 19 people found the following review helpful.
Great for your Southern Baptist Friends
By Stephen McGuire
The Jesus Code by Dr O S Hawkins is the subject of our review today. I was impressed immediately by the cover of this book. The book is bound in Imitation Leather and is absolutely gorgeous. Its soft and has an all around good feel and is a pretty decent size. It would be a perfect fit for the side table or among your coffee table literature.

Onto the heart of the Book. The books premise is that it takes 52 questions and uses scripture to provide an answer and reflection for you. The 52 Questions format should be no surprise as it is designed in a way that makes it a perfect fit as a devotional or as a tool for bible study.

I must admit that this book is not a fit for me, but not for any reason other than philosophical. Let me explain that a bit. Dr. Hawkins is a Southern Baptist and his writing and philosophy comes from that place. So when he takes a scripture and answers a question it is coming from a place that I am clearly not. So this book is definitely not one that I would recommend for Catholics, Anglo-Catholics, or anyone who is not a Conservative Evangelical.

However, having said that, it is a well written book and its coming from a man who holds a MDiV from Southwestern Baptist Theological Seminary which is one of the more prominent colleges for Baptists in the United States. So this man knows what hes talking about from his denomination and even if we are not of that stretch of cloth, we know family or friends that are and this book would make an impressive gift for them.

Disclosure of Material Connection: I received this book free from the publisher through the BookLook Bloggers book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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[O889.Ebook] Ebook Winning through Intimidation: How to Be the Victor, Not the Victim, in Business and in Life, by Robert Ringer

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Why, after more than three decades, is Winning through Intimidation still one of the most talked about personal-development books of all time? Because it teaches you, in straightforward, easy-to-understand terms, how to defend yourself against the intimidators of the world.
As you’ll discover inside:

The results a person obtains are inversely proportionate to the degree to which he is intimidated; and

It’s not what you say or do that counts, but what your posture is when you say or do it!

Those who choose to be ostriches and believe they can wish away these realities invite an enormous amount of unnecessary pain and frustration into their lives. If you heed the truths set forth in Winning through Intimidation, there will be fewer occasions when you find yourself scratching your head and trying to figure out why a situation you thought you had under control ended up falling apart at the seams.
By learning and implementing the unique ideas, strategies, and techniques that Robert Ringer teaches in Winning Through Intimidation, you’ll be in a position to join the millions of entrepreneurs, business owners, and individuals in all walks of life who have elevated their business and personal lives to a whole new level of success.
Find out for yourself why the realities set forth on the pages of this classic work have continued to inspire and elevate millions of readers to a whole new level of success for more than three decades.

• Sales Rank: #24189 in Books
• Brand: Brand: Skyhorse Publishing
• Published on: 2013-10-01
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 6.00" w x 6.00" l, .66 pounds
• Binding: Paperback
• 240 pages

Features

• Used Book in Good Condition

About the Author
Robert Ringer is the author of eight books, including three #1 bestsellers, two of which have been listed by the New York Times among the fifteen bestselling motivational books of all time. His books have been read by an estimated ten million people and translated into more than a dozen languages. Ringer has appeared on numerous national talk shows, including The Tonight Show, Today, The Dennis Miller Show, Good Morning America, Fox News, Fox Business, ABC News Nightline, and The Charlie Rose Show.

Most helpful customer reviews

11 of 12 people found the following review helpful.
One of the best business books I've ever read!
By Wayne N. Brown Jr.
This title is sort of misleading, but this book is a must read for business people. The stories he talks about getting taken advantage of, and how he corrects it have helped me tremendously in my sales and marketing career.

Take this book SERIOUSLY.

1 of 1 people found the following review helpful.
Robert Ringer, you are so freaking awesome !
By Kindle Customer
I enjoyed this book so much. I read a lot of business books, and this one was so entertaining, suspenseful, deep, full of lessons - all in one. O, I forgot hilarious. I finished the book, and started reading it from page 1 again. I started checking out the author's other books. I'm currently reading Million Dollar Habits. His books do have a tendency to have misleading titles. Although I haven't finished reading Million Dollar Habits, they are really about an outlook of life that serves you well. Really enjoying that book too.

12 of 16 people found the following review helpful.
Interesting and fun to read but dated and of limited interest
By John Martin
Rober Ringer's book, Winning Through Intimidation, was first published in 1973 and quickly became a best seller. As Ringer himself states, the title is misleading in that the book's true intent is to help people avoid being intimadated by other. The book is written in an entertaining fashion and sprinkled with cartoons. However many of the ideas have been covered better in recent years and Ringer largely focuses on his experience in real estate as the basis for his observations. Thus I only give it a three star rating.

The main point that Ringer makes is what he calls the Theory of Reality. Reality is not what you wish it to be or assume it to be, but is the way things actually are. The biggest cause of failure in business and life is our inability to recognize reality.

Ringer also poses four other "cornerstone ideas. (1) The Theory of Relatively. To decide on a course of action you should weigh all factors in a relative light. For example, honest is relative; some people are more honest than others. (2) The Theory of Relevance. No matter how interesting somethng is what is important is how relevant is it--how important is it to you. (3) The Morality Theory. Aim high and move fast because life is short. (4) The Ice Ball Theory. Don't take yourself too seriouisly because everything dies, including the earth that will become an ice ball many million years from now.

I think the most useful point Ringer makes is to behave like a tortoise and not a hare. Aim for the long term success, not the short term one. A fun book and somewhat useful. A quick read if you skip over the stories he tells about his real estate dealings.

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[O668.Ebook] Free Ebook The Trapper's Bible: Traps, Snares & Pathguards, by Dale Martin

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The traps, snares and pathguards detailed here can be constructed out of the most basic materials, keeping your expenses down and your net profits up. Includes pest snares, large animal snares, and transplant traps, plus camp alarms that alert you to intruders and deadly pathguards that could save your life.

• Sales Rank: #31415 in Books
• Published on: 1987-02-01
• Original language: English
• Number of items: 1
• Dimensions: 8.30" h x .40" w x 5.40" l, .25 pounds
• Binding: Paperback
• 72 pages

Most helpful customer reviews

146 of 153 people found the following review helpful.
A wealth of knowledge
By stogiehogie
The title to this book is somewhat misleading. It is not a trapper's bible. This book covers do-it-yourself snares, homemade box traps and path guards. However, it covers these topics better than I have ever seen before. I learned more about these topics in the 1 1/2 hours it took me to read this book than I did in 4 years of online research/fooling around, etc.

The basics of snaring are explained extremely well. The illustrations are wonderful and more than adequatly explain every point. Many of his tricks and sets of snares are so clever you wonder why you never though of them.

His box trap plans are pure genius and wonderfully explained. I havent found another source for such amazing trap plans or ideas.

Basically, this book will teach you everything you need to know about snaring. The only thing it leaves out is instructions on what to use to attract and where to set(with some exceptions). He does explain some but not much, it's generally common sense (although you can never assume things like that).

IF YOU ARE GETTING INTO SNARING OR JUST WANTING TO HAVE SOME FUN, YOU NEED TO READ THIS BOOK. IT WILL GIVE YOU A PROVERBIAL "CRASH COURSE" IN SNARING

FIVE OF FIVE STARS

0 of 0 people found the following review helpful.
Great Little Book
By DWM
I enjoyed the author's style and found the material to be interesting and useful. The primitive traps and trigger systems were described in great detail. Further, the author promotes the joy of using these primitive traps in such a way as to inspire the reader to actively try these systems for themselves. This book is an excellent addition to anyone's outdoor (or survival) library.

0 of 0 people found the following review helpful.
I thought this book would be a little more thought ...
By TAVM
I thought this book would be a little more thought out with more step by step instruction. But still, it gets the mind thinking.

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When Derek Yu released Spelunky for free in 2008, his roguelike-inspired platformer took the indie game community by storm with its combination of classic platform mechanics, extreme difficulty, and random level generation. Four years later, Spelunky's HD remake went on to become PC Gamer's Game of the Year and earn perfect scores from Polygon and Eurogamer. But how is a "perfect" game made?

Spelunky is Boss Fight's first autobiographical book: the story of a game's creation as told by its creator. Using his own game as a vehicle, Derek Yu discusses such wide-ranging topics as randomization, challenge, indifferent game worlds, player feedback, development team dynamics, and what's required to actually finish a game. Grab some ropes, a mattock, and your favorite pug―this book is going to dig deep.

• Sales Rank: #61436 in Books
• Published on: 2016-03-29
• Original language: English
• Dimensions: 7.00" h x .50" w x 5.00" l,
• Binding: Paperback
• 224 pages

About the Author
Derek Yu is the creator of Spelunky, co-creator of the game Aquaria, and editor-in-chief of The Independent Gaming Source, an indie game development community and news site.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Awesome book by a talented game designer
By Rita Santoyo
If you loved the Spelunky game, then this is definitely an interesting book for you. Derek Yu is not only an amazing game designer, but a talented writer as well. I greatly enjoyed reading his thoughts on life, designing games, and working hard towards achieving your goals. It is very inspiring to see how he developed Spelunky throughout the years, and how he offered an enthralling experience for gamers who like challenging games. I have played many hours of Spelunky, and I think the book helped me to enjoy it even more!

0 of 0 people found the following review helpful.
Spelunky: An Insider's View
By @GroupOfFour
An interesting, inside view of the history and development of one of the great platformer games in recent history. If you are interested in this kind of background game developer information, this book is an easy read and keeps you reading. There are other books in this series that give you a glimpse of other games and genres, and hopefully there are others that are just as good.

0 of 0 people found the following review helpful.
Wow cool good
By Kindle Customer
Even if you're not into or have never heard of the titular game, I would highly recommend this book. Not only is it an interesting post-mortem of one of the greatest games ever made, but it's also a look into a very important time for modern independent games.

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[K377.Ebook] Get Free Ebook Moving Beyond Icebreakers, by Stanley Pollack, Mary Fusoni

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A guide for teachers, social workers, community organizers, youth workers, trainers, and corporate managers. Moving Beyond Icebreakers is a powerful tool to help run highly effective meetings – meetings in which everyone is engaged and the goals of the meeting are achieved. This beautifully illustrated 440-page book is packed with insights and ideas about how to make your meetings work. And it describes in detail over 300 interactive exercises (more than just “icebreakers”) that enable you to achieve group goals, build relationships, resolve group problems, teach, lead, motivate, and inspire.

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• Sales Rank: #228951 in eBooks
• Published on: 2014-01-20
• Released on: 2014-01-20
• Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
I love this book!
By R Kasperowski
I love this book! I use this material every time I teach a class, coach a team, run a workshop, hold a meeting… basically, all the time! I used to carry the print version with me every time I traveled for work (almost every week!). I’m glad it’s available as an ebook—now it's easy to have it with me all the time. Thank you, Teen Empowerment, for sharing your genius!

The first Kindle edition of this book was broken, as another reviewer notes. Problem solved! This edition is perfect!

1 of 3 people found the following review helpful.
Book is only 3 pages
By C L Allen
This book is only 3 pages long. Only info is about the author and the back of the book.
I don't recommend this book.

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[J613.Ebook] Ebook Download Becoming Fluent: How Cognitive Science Can Help Adults Learn a Foreign Language (MIT Press), by Richard Roberts, Roger Kreuz

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Adults who want to learn a foreign language are often discouraged because they believe they cannot acquire a language as easily as children. Once they begin to learn a language, adults may be further discouraged when they find the methods used to teach children don't seem to work for them. What is an adult language learner to do? In this book, Richard Roberts and Roger Kreuz draw on insights from psychology and cognitive science to show that adults can master a foreign language if they bring to bear the skills and knowledge they have honed over a lifetime. Adults shouldn't try to learn as children do; they should learn like adults.

Roberts and Kreuz report evidence that adults can learn new languages even more easily than children. Children appear to have only two advantages over adults in learning a language: they acquire a native accent more easily, and they do not suffer from self-defeating anxiety about learning a language. Adults, on the other hand, have the greater advantages -- gained from experience -- of an understanding of their own mental processes and knowing how to use language to do things. Adults have an especially advantageous grasp of pragmatics, the social use of language, and Roberts and Kreuz show how to leverage this metalinguistic ability in learning a new language.

Learning a language takes effort. But if adult learners apply the tools acquired over a lifetime, it can be enjoyable and rewarding.

• Sales Rank: #560310 in Books
• Brand: imusti
• Published on: 2017-02-03
• Original language: English
• Dimensions: 8.00" h x .63" w x 5.38" l, .0 pounds
• Binding: Paperback
• 248 pages

Features

• Mit Press

Review

There are many books about language learning in general, but it's great to finally see this scientifically sound account of second language acquisition. I was constantly nodding my head at things that I know to be true as an experienced language learner and coach to language learners, explained in a no-nonsense way drawing on many valid sources. Recommended for people who want to know the facts about adult foreign language acquisition.

(Benny Lewis, international best-selling author of Fluent in 3 Months)

Becoming Fluent is written by cognitive psychologists who lucidly demonstrate how adults can successfully learn a foreign language by utilizing strategies based on reliable cognitive science and educational psychology research. The reader will understand how and why he or she can master a new language -- an insight unrealized in previous texts.

(Timothy Jay, Professor of Psychology, Massachusetts College of Liberal Arts, and author of The Psychology of Language and Why We Curse)

This is a one-of-a-kind book that will give adult language learners the confidence they need to start or continue studying a foreign language. Engagingly written chapters draw on the authors' personal experiences and findings from cognitive science to illustrate why language learners experience problems and explain what they can do to overcome them.

(Susan R. Fussell, Professor, Department of Communication and Department of Information Science, Cornell University, and editor of The Verbal Communication of Emotions)

The authors bring forth concepts, research, and theories in cognitive science to explain how adults learn, making this book that is packed full of useful scientific information applicable to other learning situations.

(Library Journal)

The book is helpful for the adult language student but also full of useful information that we can use in other learning situations.

(Cosmos Magazine)

Kreuz and Roberts... begin by noting three myths associated with language learning in adulthood: adults cannot acquire a foreign language as easily as children, adults should approach learning the way children do, and one should not use a first language to translate a target foreign language. The authors devote the book to slaying these myths with the weapon of cognitive science.... Studded with pearls of wisdom, the book touches on the concepts of self-handicapping, cultural awareness, and the art of memory. Including notes, suggested readings, and references, this is an easy, entertaining, thought-provoking read.

(Choice)

One final piece of advice offered by the authors is that readers should approach learning with not only a healthy mind and body, but also with a positive attitude toward the learning process itself. Roberts and Kreuz shine here, as they inspire their readers to truly embrace the language and culture they have adopted.

(PsycCRITIQUES)

About the Author

Richard Roberts, currently a Foreign Service Officer in the US Department of State, taught psychology in Europe and Asia with the University of Maryland University College. Roger Kreuz is Professor of Psychology and Associate Dean of the College of Arts and Sciences at the University of Memphis.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Language learning advice for adults
By Dennis
This fascinating book sits at the intersection of linguistics and cognitive science, but it might not be for everyone.

The authors provide a lot of commentary on the language-learning experience, often with their own personal anecdotes. The book provides a lot of different angles to view the question of "fluency" from, though it isn't organized with any particular narrative.

If you've read something like Fluent in 3 Months: How Anyone at Any Age Can Learn to Speak Any Language from Anywhere in the World for the language-learning, and you've read You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, an d 46 Other Ways You're Deluding Yourself to help you better understand your own humanity, this book fills in a gap between the two that can provide a lot of support and understanding of the depth of learning a language, the kind you don't get from a yellow box purchased on late-night TV. This book covers things like overcoming the Confirmation Bias, leveraging your adult brain to learn language more efficiently than kids do, and accepting that maybe keeping your foreign accent is better than going native.

2 of 2 people found the following review helpful.
More than just language learning
By mykl-s
This book is about more than language learning, even though that is its main theme and why I bought it. I learned much about how the mind works, how we remember, how adults learn in different ways than children do. It is an upbeat book, with helpful advice and examples from the two author's own language learning experiences.

0 of 0 people found the following review helpful.
Here's a short book chock full of tips for adult ...
By John C. Kastning
Here's a short book chock full of tips for adult language learners -- just enough theory that you understand it, and each chapter is stuffed with insights to succeed. As I read it, I was nodding about strategies that worked in the past, and highlighting tips for aspects that frustrated me. Biggest tip: it's easier to re-learn old material than start from scratch.

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The Wall Street Journal Bestseller

The Future is Now--Get Ready to Reap the Profits.

We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it.

The thought leaders at Booz & Company and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future.

Their secrets are in this book, including how to:

• Match your messages to the right media
• Learn the leading strategies of consumer-centric pioneers
• Discover the lessons of laggard marketers
• Explore viral marketing
• Track advertising spending shifts
• Capture emerging opportunities in a world of constant change
• Master the new marketing metrics
• Engage your customers on their terms

Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer's traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques--essential competitive knowledge in a marketing and advertising world that never quits.

• Sales Rank: #1602638 in Books
• Published on: 2008-04-15
• Released on: 2008-03-25
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .50" w x 5.60" l, .59 pounds
• Binding: Paperback
• 215 pages

From the Back Cover

Praise for the Wall Street Journal Business Bestseller

“Chris Vollmer's Always On captures the dramatic changes taking place in the marketing-media ecosystem and renders them and their implications with striking elegance.”
-Randall Rothenberg, president and CEO, Interactive Advertising Bureau

“Always On captures the essence of how the Internet is putting control in the hands of consumers, and offers straightforward guidance for executives and companies to not only survive-but thrive-in that world as it changes.”
-Dave Morgan, executive vice president of Global Advertising Strategy, The AOL division of Time Warner

"Always On is an owner's manual for today's brand manager.  Keep it in your glove compartment."
--David Verklin, CEO, Aegis Media Americas, and author of Watch This, Listen Up, Click Here

“This book addresses the highest level of consumer-centered advertising and marketing strategy in a way that will pay big dividends for the reader. If you do not understand the digital world, it is a must read for anyone who wants to succeed in the 21st Century.”
―ROBERT L. DILENSCHNEIDER, founder and chairman,The Dilenschneider Group, Inc.

“Helps marketers, agencies, and media companies understand the larger context of the consumer-in-control era, from the splintering of medial channels to the development of new metrics for advertising effectiveness.”
-Strategy + Business magazine

About the Author

Christopher Vollmer is a Vice President of Booz & Company, and leads the North American media and entertainment work.

Most helpful customer reviews

6 of 6 people found the following review helpful.
The elimination of media downtime in a "flat" world
By Robert Morris
This is one of the volumes in "The Future of Business from Booz & Company" series in which the firm's senior-level executives explain especially significant developments and emerging trends within major sectors of the global marketplace. (Booz & Company is the new name for the commercial side of Booz Allen Hamilton.) In this instance, Christopher Vollmer with Gregory Precourt focus on advertising, marketing, and media during "an era of consumer control." Moreover, that control is pervasive and expanding throughout a world that has become "flat." As Thomas Friedman explains, "It is now possible for more people than ever to collaborate and compete in real time with more people on more different kinds of work from more different corners of the planet and on a more equal footing than at any previous time in the history of the world." That is to say, it is now possible for almost everyone and everything in today's world to be connected in all manner of relationships.

To what does the title refer? According to Vollmer, "As with the Internet that helped to shape it, the new environment is `always on' because the consumer is always present: constantly seeking opportunities and value, taking advantage of the multiplying media around it, and (at the same time) being bombarded with ever more media in ever more forms." What about marketers? They are "'always on' as well: they have no respite or downtime because the rapidly changing nature of their audiences - and the means of connecting with them - requires continual experimentation, innovation, and shifts in strategy."

All of the authors of volumes in this series have the full benefit of a wealth of resources that have been accumulated during the completion of Booz's client assignments throughout the world. The specific observations and recommendations that Vollmer offers are research-driven and based on real-world information. For example:

How the 21st century marketing mix has developed and how marketing initiatives must change to take full advantage of it (Chapter 1)

Why an understanding of the 21st century is "the currency that trumps all others"; also, lessons to be learned from Procter & Gamble, one of the most successful digital age pioneers (Chapter 2)

How several media giants (e.g. ESPN, Time Warner, Vogue magazine, MTV, E.W. Scripps Company, and NBC Universal) have responded effectively to the "post-analog, always-on mandate"(Chapter 3)

How metrics that are both behavior-specific and action-specific (if applied correctly) can create a significant - if not decisive -- competitive advantage after completing a transition from exposure to engagement (Chapter 4)

Why advertising agencies need to understand what marketers now expect, indeed demand: "how much their actual value to marketers has shifted fro `the big creative idea' and `the most efficient media buy' to `the most sophisticated and innovative media planning.'"; also, why and how the agency of the future must be more than an advertising partner - it must be a business builder. (Chapter 5)

Then in Chapter 6, Vollmer reiterates that his book's title was selected because "there is no longer any downtime in advertising, media, or marketing. The pace is so relentless that the expression 24/7 does not do it justice. Think more in terms of 60/60/24/7. Every second a connection is being made with a consumer somewhere. So marketers, media companies, and advertising agencies must be always on." He then shifts his attention to the need for advertising agencies to complete the transition from Proposition 3 (i.e. segmentation of specialized services) to Proposition 4 that says, "We are all in each other's world. The more we know each other, the more helpful, relevant, and entertaining the marketing and advertising of products and services can be." Vollmer also discusses an exemplary agency, AKQA, and the lessons that can be learned from how its people fulfill a vision of being "an idea agency. It's not necessarily creative or media."

In less than 200 pages, Vollmer provides a remarkably comprehensive and cohesive examination of what he envisions as a "60/60/24/7" future for advertising, marketing, and media. In fact, what he has shared with rigor as well as eloquence reminds me of what Peter Drucker said ten years ago when he shared his own perspectives in what lies ahead for managers. "Predictions? No. These are the implications of a future that has already happened."

Additional notes and resources are available at [...]

Those who share my high regard for this book are urged to check out Friedman's The World Is Flat 3.0: A Brief History of the Twenty-First Century (Further Updated and Expanded Edition), Competing in a Flat World: Building Enterprises for a Borderless World co-authored by Victor K. Fung, William K. Fung, and Yoram (Jerry) Wind, John E. Ettlie's Managing Innovation (Second Edition): New Technology, New Products, and New Services in a Global Economy, Fast Strategy: How strategic agility will help you stay ahead of the game co-authored by Yves Doz and Mikko Kosonen, Dean Spitzer's Transforming Performance Measurement: Rethinking the Way We Measure and Drive Organizational Success, and Enterprise Architecture as Strategy: Creating a Foundation for Business Execution co-authored by Jeanne Ross, Peter Weill, and David Robertson.

2 of 2 people found the following review helpful.
Marketing and advertising executives beware! Either abandon taglines and logos, or be put out to pasture by being outdated.
By Jeff Lippincott
I liked this book. I thought it read pretty well. And I suppose writing about its topic is kind of timely. The business world is shifting. It's in a state of pretty rapid change. 15 years ago business was pretty predictable. But since then, we have been moving away from bricks and mortor shops and in-your-face advertising to e-commerce and Internet marketing.

The funny thing is we are kind of in between the two extremes at present. There are lots of companies, large and small, that still hang on to tradition. If it ain't broke, then don't fix it. They operate bricks and mortor. And their sales are declining. Then there are those who operate their companies online exclusively, or near exclusively. There companies are expanding, often at the expense of the bricks and mortor companies. And there are the businesses that do a little of both.

This book is aimed at marketing and advertising executives, especially the ones who have their head in the sand and still hang on to tradition. This book shouts at them that times are changing and you MUST accept reality that the new media environment is digital and it is always on. This means that the old tools and techniques they are comfortable with aren't working too well today and they won't work at all tomorrow. Either go with the flow (and adapt/change) or be put out to pasture as not being worth much, if anything.

The reason I didn't give this book a 5-star rating is much of what it says could have been said 5 years ago - and was. Why did the author wait 5 years to write it? And since what we get in this book is not so eloquently stated, I doubt readers will find much value included in its pages? Sure, the material is accurate and fairly well documented. But can the reader take action after she turns the last page and puts the book down? I think not. I suspect all the reader will say is that I have a lot of changing to do, and I'm not sure where to start.

Another problem I had with the book is at the end of each chapter there was a "Resources" section. Normally this would be great. But when I looked closer at the resources cited they were all dated - not particularly current or recently written. And I suspect the contents of the book were based on these readings. Nobody has a definitive answer as to how a marketing professional should proceed in the Internet Age, and how to engage the consumer. But more ink could have been used in this book to cover that topic so the reader could find some real value in this book. 4 stars!

0 of 0 people found the following review helpful.
A bit repetitive if you're in the marketing game
By Rick Toone
I read the book cover to cover waiting for the ah-ha to hit me. It never did. Maybe I'm too close to the subject and was hoping for the latest update in this area. The book does a nice job of laying out a mindset needed for the new digital world of marketing. As we all know getting customers isn't the same as it was a few years ago, and the author puts forth a good effort in explaining todays market. If you're new to digital marketing this is a good place to start. There are many case studies in the book that I'm sure you'll find a helpful as I did.

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